The well-being of the animal is our number one interest. With our extensive assortment we want to ensure the right feeding and caring of all pets on a high quality level.

Current scientific knowledge as well as empirically established figures of breeders and experts are the basis of the development of our products. For an even better understanding of the right care, feeding and for the safety of our animals, we support and work on innovative ideas for our products in several projects.

Pets are a valuable addition to our lives and they support our emotional balance. Most people think of their pets as equal family members and it is our goal to support and maintain this harmony.